Maximize your social media reach and the impact of paid social campaigns
We can help you create a winning strategy on paid social media platforms. If you don’t have an in-house specialist focused on paid social, you could be leaving money on the table and losing valuable learnings. We work with you and your team to test content, creative, and messaging.
10+ years of experience building and optimizing in the below platforms:
- Facebook/Instagram (Meta)
- Twitter/X
- TikTok
- YouTube
- Snapchat
What Makes Us Different
In-House Experience
We understand the value of learning more about your audience while driving revenue. We can support your overall growth goals by testing ads and messaging for scalable learnings.
Flat-Rate Pricing
Our recommendations are focused on driving volume at an efficient rate, never to get your campaigns to spend more.
Data-Driven Approach
Statistically significant results drive learnings and recommendations. Test audiences, content, messaging, positioning, and more.
Our Process
We can build paid social campaigns quickly and autonomously without taking much of your time, typically in under 10 business days.
We learn more about your business and ideal customer profile (ICP). Here we will also discuss the current state of your paid social accounts. You can expect us to discuss:
- Your product or service, and how people find you.
- Results from current campaigns, and where paid social falls short for you.
- Target revenue or pipeline goals and key performance indicators (KPIs).
Based on what we discussed during the discovery call, we will deep-dive into the audience and your website assets. We pull together audience sizes, estimated spends, and estimated conversion rates to build a model of what we can expect from paid social and how much we can invest effectively.
If you have current campaigns live, we will start by reviewing the current account for audience selection, campaign structure, website conversion setup and more. Alternatively, we can set everything up for you. We have expertise in a variety of paid social channels and can set everything up in the native platforms.
Get campaigns live on social and start driving learnings to share and optimize. We will also create a feedback loop with you and your team to discuss campaign performance and results.
Our Work - Itzy Ritzy
- Rebuilt paid social campaigns to double return on ad spend.
- Developed ad testing framework to discover the best performing ads for our customers leading to streamlining content creation.
- Shared paid social demographic data with the product team to inform product development.
People Love Working With Us
We have recommendations from a variety of company sizes and industries.
“Jason is a top-notch Digital Advertising professional. I worked with Jason on a freelance project in 2018, and his work was exceptional. I would recommend Jason to any business that is looking to launch or grow their digital presence. “
- Steve Cunningham
Sr. Paid Media Manager
“I’ve been working with Jason on paid media at Confluent since April 2019, and he’s been instrumental to our campaign operations. He does solid work, is very detailed oriented, and I can definitely count on him to get the job done. “
- Tom Garland
Director of Demand Generation
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare.”
James Doe
Web Developer
Contact us below to get started
FAQs
What is the difference between organic social and paid social?
Organic social are posts that stay on your company feed and are shown to your existing followers. Paid social media is more focused on driving new users and getting new eyes on your product or service.
What types of creative or ads do I need to run on paid social channels?
This depends on your product or service. In B2B campaigns, we typically run a variety of content, gated and ungated. This involves less complexity around imagery and video, but more content development. D2C campaigns require more video and image assets. It is recommended to have 3-5 ads per adgroup and to use a mix of videos and images to get the best results.
Do you create the ad units?
In most cases, you provide the ad units and content. We can make some slight modifications, but building ad creative is not our specialty. We provide data-driven insights and input to work with you and your team to create the best quality ads.
What Key Performance Indicators (KPIs) do you typically use for paid social?
In B2B campaigns, we look at the leads and pipeline generated per campaign and use pipeline/spend as the KPI. On the D2C side, we typically use revenue directly from ads to calculate return on ad spend (ROAS).